hello!

I’m Aashish - product designer with 7+ years of experience, crafting digital solutions for complex systems.

I specialize in simplifying workflows, improving usability, and designing scalable experiences that drive clarity and impact.

I’m Aashish - product designer with 7+ years of experience, crafting digital solutions for complex systems.

I specialize in simplifying workflows, improving usability, and designing scalable experiences that drive clarity and impact.

Aashish

Work

3 yr 8 mo / Oct 2021- Present

Senior Interaction Designer-2

Apr 2023- Present

Senior Interaction Designer-1

Oct 2021- Mar 2023

3 yr 8 mo / Oct 2021- Present

Sr Interaction Designer-2

Apr 2023- Present

Sr Interaction Designer-1

Oct 2021- Mar 2023

At ValueLabs, I drive research, strategy, and design for enterprise systems, often working on high-friction workflows that demand clarity and efficiency. These efforts have led to measurable business outcomes - boosting user productivity, increasing retention, and earning multiple awards for design excellence and cross-functional collaboration.

2 yr 9 mo / Dec 2018 - Sep 2021

Experience Designer

At Brandvak, I led end-to-end experience design across identity, retail, and digital touchpoints - shaping cohesive brand journeys for emerging Indian businesses. My UX efforts on web and mobile platforms translated into richer customer engagement and a stronger, more consistent brand presence across channels.

1 yr / Jan 2018 - Dec 2018

Retail Designer

At IFB Industries, I designed scalable retail experiences and developed a modular system for 400+ stores across India - driving brand consistency, elevating in-store customer journeys, and streamlining operations at scale.

Across every role, I’ve thrived in fast-paced, cross-functional environments - solving complex problems with clarity and always designing with purpose.

Education

I hold a Bachelor’s degree in Architecture from the National Institute of Technology, Bhopal (2010-15), and a Master’s in Design from the National Institute of Design, Bengaluru (2015-17).

This foundation continues to shape how I think - balancing systems with creativity, and structure with storytelling.

But design is just one part of my story.

The rest? Let me show you.

But design is just one part of my story.

The rest? Let me show you.

But design is just one part of my story.

The rest? Let me show you.

Crochet

I picked up crochet during the lockdown out of curiosity - and it stuck. Now it’s a calming habit (and a fun side hustle). I usually make everyday items, and I take on custom orders occasionally. It gives me space to unwind and create something with my hands.

Heritage trails

I enjoy exploring heritage sites - forts, ruins, old neighborhoods - whenever I get the chance. I’m drawn to the materials, spatial planning, and stories embedded in these places. They often influence how I think about design and storytelling.

Volunteering

I’ve been volunteering with SPIC MACAY for over 15 years, helping organize modules that educate students about Indian heritage. It’s taught me leadership, collaboration, and strengthened my connection to arts and culture - something that continues to inform my design sensibilities, especially in storytelling and aesthetics.

Fitness & Food

My fitness journey is ongoing- I try to stay consistent with movement and workouts. Lately, I’ve also been experimenting with healthy meals, especially creative salads. It’s become a fun outlet that helps me stay balanced and energized.